Graphic Identity Design for a High-Street Shopping Mall

One of the standout pieces of the project was a hand-crafted invitation. Produced using mixed techniques, special materials, and beveled inks, these invitations were an embodiment of the event's grandeur.

The project aimed to create a unique visual identity for the shopping mall’s event that would attract customers and provide a memorable experience. The project scope included creating several relevant logos, unique typography stylised to Chinese pictograms, and matching colour palettes.

For the environmental graphics, large banners and posters were designed to be displayed in the mall to promote the event. The promotional materials, such as flyers and document folders, were designed using metallic inks and UV varnish to make them stand out.

A colouring book was also created as a promotional item for customers to take home. The book was designed to be engaging and interactive for both children and adults.

Overall, the project was a success, with the unique visual identity attracting a large number of customers to the event. The promotional materials were distributed within the mall, creating a cohesive and immersive experience for visitors. The use of metallic inks and UV varnish in the flyers and document folders added an extra layer of sophistication and quality to the design.