‘Hampton Court House Identity’

Brand refresh for ‘best small independent school’.

‘Hampton Court House Identity’
‘Hampton Court House Identity’‘Hampton Court House Identity’‘Hampton Court House Identity’‘Hampton Court House Identity’

The refresh brings a contemporary twist to a traditional crest design with an increased emphasis on digital applications.

Alternative (‘responsive’) versions of the logo have been created to achieve best clarity and relevancy in various sizes and contexts.

‘Hampton Court House Identity’
‘Hampton Court House Identity’‘Hampton Court House Identity’‘Hampton Court House Identity’‘Hampton Court House Identity’

Typography
Bembo – an old-style font-face with it’s roots in Bologna, Italy (first university in the world) has been used for the logo.

‘Hampton Court House Identity’
‘Hampton Court House Identity’‘Hampton Court House Identity’‘Hampton Court House Identity’‘Hampton Court House Identity’

Primary font-family Frutiger is used in marketing materials, advertisement, registration forms, website and digital. It’s been chosen for it’s clean, modern feel with a hint of humanism and extremely good legibility (as it’s been designed for signage). It has a widely available, close-match alternatives including Myriad and Open Sans which can be used when Frutiger isn’t available.

‘Hampton Court House Identity’
‘Hampton Court House Identity’‘Hampton Court House Identity’‘Hampton Court House Identity’‘Hampton Court House Identity’

Secondary font-family Calisto is mainly used in communication and all sorts of documents. Calisto have been chosen because it comes with WindowsOS, and can be easily downloaded to other devices, too; also for it’s gentle but confident rhythm and good readability.
Bembo, the ‘logo’s font’, also often finds its way to various materials and advertisement.

‘Hampton Court House Identity’
‘Hampton Court House Identity’‘Hampton Court House Identity’‘Hampton Court House Identity’‘Hampton Court House Identity’

Design process
It took a lot of sketching both on paper and in Adobe Illustrator to get this right curve of the wings.

‘Hampton Court House Identity’
‘Hampton Court House Identity’‘Hampton Court House Identity’‘Hampton Court House Identity’‘Hampton Court House Identity’

Colours
Main colour palette has been developed with a help of students and pupils.

‘Hampton Court House Identity’
‘Hampton Court House Identity’‘Hampton Court House Identity’‘Hampton Court House Identity’‘Hampton Court House Identity’