Hampton Court House Identity

Brand identity for an independent school.

The refresh brings a contemporary twist to a traditional crest design with an increased emphasis on digital applications.

Identity takes various forms depending on situation. The mnemonic element might be the logo, colour combination or photo of the venue.

Three predominant typefaces have been chosen. Sans-serif fonts mainly for the website and promotional materials of new services such as Sixth Form.

Serif fonts are preferred in communications, publications and advertisement.

The sign harmonises with decorative style of the building.

See the HCH School Website project as an example application of the visual identity on the web.