Graphic Identity Design for a Social Enterprise

‘Best Before Project’ is a social enterprise that aims to reduce food waste and promote sustainable food consumption. Their mission is to tackle the issue of food waste by creating a platform for businesses and individuals to exchange surplus food.

For their logo, we took inspiration from the markings found on food packaging, specifically the dot-matrix print found on cans. The logo features the organisation's name in a sans-serif font in black and the sign in green. The design is clean and minimalist, reflecting the organisation's commitment to sustainability.

To create the logo, we went through an iterative design process that involved multiple rounds of revisions and feedback from the client. The final logo design was well-received and has become an integral part of the organisation’s branding.

The name of the organisation is often abbreviated to simply ‘Best Before’, and our logo design takes this into account by using ‘BB’ abbreviation in the sign. Overall, it was a rewarding experience to work with Best Before Project, an organization that is dedicated to making a positive impact on the environment and society as a whole.