A new sign for International Clay and Minerals Company.

The logo is based on a bold, geometric, slab-serif font that helps to establish a confident visual identity. It also explains the type of business it symbolises.

ICMC is a supplier of chemical products to the Middle East oil drilling industry. Based in Alexandria, Egypt.

Their main product is a clay-based powder, an additive to drilling mud and other oil based fluids.

Research and design process.