The goal

  1. Increased conversion rate
  2. Maintained high quality of the School’s marketing and informational materials

The steps

  1. Refreshing the layout
  2. Simplifying the navigation -> preparing the theme for mobile optimisation

The new theme it is now applied only to the Sixth Form and Summer Fête pages. This selective application is possible due to the ‘multitheme’ architecture of the HCH website. Currently I am working on the mobile optimisation of the new instance of this layout that will be implemented at some point this Summer.